There's a few things a company needs to do when planning for next years marketing budget. The first thing that needs done is organizing last years financial information. In order to do this, you must know how much your company profits each month and the common fluctuations in cash flow. it's important to know what a companies total profit is because that's the money used for growing/expanding your business.

Once you've figured out your marketing budget, you can now begin to find the best possible ways to spend it to create the most ROI (return on investment). When thinking of where to spend this money, you'll want to take into account the budget size, past experiences, and how to best reach your target market. Smaller budgets should stick to smaller smaller ad campaigns like print ads, online/social media ads, etc. you'll want to stick with what advertisements have worked for you in the past, and you'll need to stick with mostly advertising to your "target market" which are people within your service area, old enough to buy your product, etc.

Once you've decided on some advertising media's, you'll have to analyze data and make sure they're increasing revenue. If the new revenue doesn't outweigh the cost of the new advertising strategy, then it's recommended to drop that strategy and try something else.

If you have any questions or are interested in advertising with us, give us a call at 330-339-4333

We here at Rush Hour Digital Marketing believe that all local companies should give back to the community they serve. It's beneficial for a business to do this because it builds a relationship within your community. These genuine connections pave a path for long lasting and loyal customers.  We give back by donating our services, which would be spots on our digital billboard. For now we give back by putting local sporting events that the schools host on our sign for free. We've also helped sell tickets for Relay for Life, and also post fun and educating quotes of the day for people to read and enjoy.

If you have any questions or are interested in advertising with us, give us a call at 330-339-4333

In our experience we here at Rush Hour Digital Marketing agree that to make an effective marketing campaign, a business must put their name out on multiple media platforms. This means you can’t solely depend on a single source to get your business’s name out there. It’s much more effective if a business advertises a little on Google and/or Facebook. Then puts an ad or two on billboards, and also some magazines articles, and maybe sponsor a baseball team.

This creates a great atmosphere for what known in the advertising world as T.O.M.A, or Top-Of-Mind-Awareness. If you were to just advertise in a magazine, they’ll forget about your business by the time they’re done reading it. It’s much more effective if they see your ad on the side of their facebook, then in their favorite magazine, then again on a billboard as they go to their baseball game which is sponsored partly by your business. Now you’ve effectively drilled your company name into a potential customers mind throughout their day. This makes it much more likely for them to choose your company when they need something you provide. People will buy your product over others, despite the price most times, if they trust your brand. While T.O.M.A increases your companies recognition, it also builds trust by showing customers you’re serious about your business. This will make customers more comfortable with choosing your company to help them with their problems.

If you have any questions or are interested in advertising with us, give us a call at 330-339-4333

Go to top